Discovering Roots is a trust that works in Jammu and Kashmir, India. It is founded by Rajni Sharma, Entrepreneur and Venkata Krishna, Advocate Supreme Court of India to revive the vanishing Indian art traditions. The trust is not funded by the government or any other organization but is a passionate initiative of the couple. They have taken the first step to revive the lost tradition of handcrafting pashmina shawls in a small town of the state. And that's just the beginning of the story……
Discovering Roots believes in the principles of Gandhi: to make local handmade goods that are sustainable and eco-friendly. It aims to create a village-based economy that is self-reliant.